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Julie has always had a passion for marketing and design. From her early start working in various positions at the Tuscaloosa News, she gained a wholistic knowledge of the print and sales industry, and operating her own businesses, including a sign business for ten years, have given her a well rounded knowledge of small business as a whole as well as the ups and downs of owning one. In 2004 Julie decided to put those skills to use and start a web development company. After 8 years, Axcess Web Technologies has grown to be a well known business in our local as well as national market, serving hundreds of satisfied customers in virtually all industries. Julie has been able to bring together skills such as design, marketing, and sales to understand the needs of small and medium sized businesses needing design and development, especially for a site that is both functional and attractive. Julie and Axcess Web Technologies offer so much more than web design. She is there every step of the way to offer advice on everything from how to increase traffic to content development. Julie takes great pride in maintaining an ongoing relationship with her customers to offer suggestions on how to keep their site competitive, and she and her staff continually research web trends in marketing, design, search engine placement, and social media marketing. This dedication will help to keep Axcess Web Technologies and it’s customers on top of their competitors. Contact Julie today to schedule a consultation to redesign your existing website or start on the journey to building a new one today. |
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Julie Herndon, Owner
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Over 70% of the U.S. population regularly uses the Internet. Investment in a website serves to effectively enlarge your potential customer base, ultimately allowing you to reach new markets and increasing your profits.
A website can serve as a central location for current and potential customers to get information about your hours of operation, the cost of your products/services, any current specials you are running, your updated inventory, and any other information you want immediately accessible.
Using your website, you can make changes in your hours, specials, prices, etc., available to the public immediately rather than having to wait (or pay) for new printed materials. These changes are free and instantaneous.
You can showcase examples of your work and customer testimonials on your website and even set up an e-commerce function to allow customers to purchase and pay for your products and services directly online.
Visitors to your website can leave anonymous feedback that you can use to improve your business and make it even more profitable in the future.
You can use your website to create a personable, approachable front page for your business and build stronger relationships with customers through newsletters, forums, and blogs, even if they do not live in your area. Keeping loyal and repeat customers is less expensive than attracting new ones.
Having a dynamic and interesting website is one of the best ways to stay ahead of your competition. If even one of your competitors has a website, and in this day and age, most of them probably do, then they are continuously drawing potential customers away from you and into their own open arms if you do not make the most of your online presence.
A website, especially an e-commerce website, allows you to be in business 24 hours a day, 7 days a week, 365 days a year. Potential customers can reach out to you anytime.
Advertising online is more cost-effective than advertising in print once you take into consideration the number of people you are reaching daily and the reduced papers costs. Also, internet marketing is green!
Whether you know it or not, your business is already online. Basic contact information is available for your business through multiple information-gathering websites. Don’t you want to have control over how Web users get information about your business?
