When was the last time you updated your website? Chances are, if it is more than a year old, it could now use a little update. There are all kinds of reasons why a change may be required. Whether it’s to keep up with new technology, make adjustments to the products and services you are offering or simply to boost your SEO marketing results; sometimes an update is essential to maintaining a positive, strong online presence. If you’re unsure whether your site is now outdated, below you’ll discover some of the top signs that an update is long overdue.
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When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in today’s competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new business.
If your company website is not mobile-ready, more than likely, you've been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it's a truly frustrating experience.
Most of these searchers move on to your competitors' websites and never return to yours. So as you can guess, these are lost leads. Your website is your biggest advertising platform online; so it needs to be designed “perfectly” to fit the needs of your customer base. While there are some great, free web design templates out there, if you’re looking to give your business a professional look that truly caters to your audience, it is advisable to hire a professional web designer.
The key to website marketing success is search engine optimization, or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services.
While there are many ways to enhance the SEO of your website, it is important to note that social signals are an important piece of the puzzle. Is your website 100% secure? If not, it could have seriously negative consequences on both you and your customers. Like many business owners, you may not even realize that your site is vulnerable. Whether you have created the website yourself or hired somebody else to do it for you, mistakes could easily have been made that have left the site insecure.
Usually when you hear that you have received a “citation” it is a bad thing, but in the online marketing world, the opposite is true. If you own a business and you have heard of or read about citations, you may have been confused about exactly what they are.
When you’re trying to make your website stand out, it’s logical to think that a complex, visually pleasing design is what you should be aiming for. After all, what else grabs your attention more than a flashy, intricate animation? However, studies have actually shown that simplicity is favored much more than flashy designs. Therefore, if you’re looking to create a site that really pleases your visitors, keeping it simple is key.
Every business owner feels overwhelmed at some point in time; especially when it comes to Online Marketing. This emotion can result in a number of negative consequences that can hinder success. This article will provide valuable insight into why becoming overwhelmed can ruin your online marketing efforts if you’re not careful.
If you’re looking to really boost the effectiveness of your website, testimonials and reviews can go a long way to help. More and more businesses are starting to realize just how much of an impact customer opinion can have on sales and popularity. Below you’ll discover why reviews and testimonials really matter.
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AuthorJulie Herndon Archives
December 2017
CategoriesAll Competition Digital Marketing Google Mobile Online Marketing SEO Social Media Website Website Wednesday |
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