2/15/2016 0 Comments Give Your Website An SEO Boost
An SEO boost can be invigorating both for your profits and also for your mindset. It’s an accomplishment that can have a serious impact on your business. Here are seven ways to give your website an SEO boost.
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Every online and offline business operates through a series of practices. Practices are essentially systems you’ve established to accomplish something for your business. For example, when someone sends you an email inquiring about your products or services, what you do with that email is considered a practice.
How you communicate your practice is considered a policy. Many businesses publish a number of their policies. For example, a return policy or a privacy policy. When you maintain good online business practices and policies, you retain customers. An online business thrives and survives based on their traffic. The more traffic you have, the more potential customers you have. And the more customers you have…Yep! The more profits you’ll earn. However, you don’t always want to have to spend an arm and a leg to gain traffic. Here are seven cost-effective ways to increase traffic to your website.
As a website owner you want to make sure your visitors are happy. Happy visitors stay on your website longer. They come back for repeat visits. And of course they buy from your website. When it comes to a website’s structure, there are two elements that can make or break your user experience.
#1 Quick load times There’s nothing that squashes a visitor’s happiness faster than not being able to load a website page. If the page doesn’t come up quickly, your visitor is gone. We’ve grown accustomed to instant gratification online. If your web page takes longer than a few seconds to load, you may miss out on valuable prospects and visitors. They won’t be happy while they’re waiting for your pages to load. A website generates two main types of visitors. There are the visitors that stop by and leave. They never return again. Then there are the visitors that stop by. They bookmark your site. They sign up for your opt-in list. They subscribe to your blog. These are the visitors you want. When you can motivate more new visitors to come back, you’re on your way to converting them to customers.
The majority of people do not make a purchase the first time they visit a website. A website has to earn their trust. It has to establish credibility, liking and authority. These are all buying triggers, and for most websites they’re earned over time. They key is to give them a reason to come back. Here are three ideas and strategies to give your visitors a reason to return. Credibility matters. Your website is the only connection your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when you can establish that you’re a credible company and resource, then you’re golden. Why? Because people buy from companies they trust. They recommend them to others. They become loyal customers and visitors.
Your landing page is important. Quite often it’s the page that most visitors come to first. It’s the page you may generate links to. It may also be the page that the search engines pay the most attention to. Therefore, it makes sense to make sure your landing page is as well designed as it can be.
There are seven key elements for a successful landing page. They each are important independently, but they work together to provide a unique and effective experience. Before you take a look at these key elements, however, it’s important to answer a question first. What is the goal of your landing page? Your landing page needs to have a goal - an objective. What do you want visitors to do? What action do you want them to take? There are many possibilities. You may want them to: * Dig deeper and explore your website * Click through to a sales page * Opt-in 12/15/2015 1 Comment Optimize Your Website Through TestingTesting is one of the most overlooked business tasks. Without testing, you cannot know what tactics and actions are most profitable. Testing tells you which headline works best. It tells you which ad delivers targeted traffic. Testing tells you what your prospect’s priorities are. It tells you where to place you most important information on your website. In fact, testing can tell you just about anything you want to know.
The great news is that there are some truly amazing tools and services. They enable you to test many things before you implement them. You can also test your competitors’ sites using these same tools. This means you can learn what they do well and where you can improve. What are your website goals? Do you have any? Presumably you want to make money, but how? Does each page on your site have a goal? If so, does the goal of the page also support your ultimate website goal?
Your website goals might include: * To sell a product * To sell a service * To motivate an opt-in * To inspire a visitor to click on an affiliate advertisement * To provide information and receive ad exposure and PPC income Any single website page may also have these same goals. They may also be designed to help you achieve other independent goals. For example, one web page may be designed to promote your opt-in offer. In addition to your call to action, there are other things you can do. Website traffic is a sure way to boost your income. The more targeted your website traffic, the better your potential for profit. The good news is there are many ways to drive targeted traffic to your website. Here are just a few to help you get the ball rolling. * Article marketing - Article marketing is a tremendously successful way to drive targeted traffic to your website. When you write and publish quality content, you attract readers. These readers will click through and visit your website for more information. And when you write and publish quality content, other website owners will republish your content. This exposes you to more targeted traffic. |
AuthorJulie Herndon Archives
December 2017
CategoriesAll Competition Digital Marketing Google Mobile Online Marketing SEO Social Media Website Website Wednesday |
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