Branding Your Business

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Branding your business sets you apart from your competitors and helps customers to recognize you when it's not top of mind. 

Logo design, brochure design, business card design, and promotional items will establish credibility with your customers and will define an image of your business for years to come.

Let Axcess Web Technologies develop a branding campaign for you! See more about our services below.

Your Branding Can Include any of the following:

Logo Design

Logos are essential to branding your business, making your business recognizable, and building a loyal customer base. You need a well-designed logo to act as the main branding element for your business and establish consistency across all platforms.
Stationery Design

Your branding should be cohesive across all forms of communication including letterhead, envelope, thank you cards, note cards, invoices and more. 
Business Card Design

During trade shows, conferences, conventions, sales transactions or any face-to-face interaction we encounter, business cards are the one item you should always keep handy. You never know who you might meet or who you could be recommended to as a result of these meetings, so a business card with all your contact information is necessary.  A business card needs to make a nice, professional first impression and is one of the most important components in a branding campaign.
Brochure Design

There are many ways in which a brochure could benefit your business. If you have a brick-and-mortar location, then putting brochures on display allows people stopping in to easily pick up some information about your business and take it with them. When meeting with potential clients, a well designed and executed brochure to leave behind can  leave a lasting final impression of your business.  A brochure that is visually appealing and informational is an important piece of marketing material and a great way to increase brand awareness.

Branding Packages
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Strive Branding Package
$500 includes:  

Full Brand Discovery:  We get to know you so we can create a site that represents you perfectly.
  • Comprehensive Design Questionnaire to explore both your business and branding goals
  • Inspirational Mood Board to define your style. Includes custom color palette, fonts and patterns.

Brand Identity
  • Custom Logo Design, Includes:
    • Primary Logo - 3 Initial concepts & 2 Revisions
    • Secondary Logo (for social profiles)
    • Submark (icon to match)
    • Watermark 
    • Favicon
  • Brand Style Board to help you with the use of your new brand. Includes all the details about your new typography combinations, color palette and other brand elements
 
  • Deliverables Your final files will be shared and easily downloadable and will include the following:
    • File types included are AI, EPS, PDF, PNG, and JPG - assets will will be delivered based on the best standards for your project.
    • Print files will be delivered in press quality PDF for printing. Ask me about in-house printing options.
Thrive Branding Package
$900 includes:  

Full Brand Discovery:  We get to know you so we can create a site that represents you perfectly.
  • Comprehensive Design Questionnaire to explore both your business and branding goals
  • Inspirational Mood Board to define your style. Includes custom color palette, fonts and patterns.

Brand Identity
  • Custom Logo Design, Includes:
    • Primary Logo - 3 Initial concepts & 2 Revisions
    • Secondary Logo (for social profiles)
    • Submark (icon to match)
    • Watermark 
    • Favicon
  • Brand Style Board to help you with the use of your new brand. Includes all the details about your new typography combinations, color palette and other brand elements

Stationery Design
  • Your choice of four (4) items:
    • Business Card
    • Price Sheet
    • Thank you note
    • Note Card
    • Rack Card
    • Appointment Card
    • Letterhead
    • Invoice
    • Facebook cover, profile picture and three custom app buttons
    • Twitter header and profile picture
    • Set of 10 social media post templates
    • Custom web or social icons
    • Most anything else...  just ask!

  • Deliverables Your final files will be shared and easily downloadable and will include the following:
    • File types included are AI, EPS, PDF, PNG, and JPG - assets will will be delivered based on the best standards for your project.
    • Print files will be delivered in press quality PDF for printing. Ask me about in-house printing options.

Getting Started... What to Expect

​THE DESIGN PROCESS

STYLE QUESTIONNAIRE + INSPIRATION: A style questionnaire will let me get to know you and your business so I can get an idea of your branding preferences including colors, fonts, style, vision, audience and branding goals. Since I am trying to capture your personality and vision I ask that you create a Pinterest board to collect images that inspire you, speak to your style, and let me know more about the direction you want to take your brand. Be sure to include fonts colors, textures, images and anything else you find that represents you and your vision. The design process will begin when these are completed. 

MOOD BOARD INSPIRATION:  The mood board will set the tone for your logo design and subsequent branding, and ensure we are on the right track before I begin design concepts. Please take this time to discuss changes as we need to be on the same page at this point. 

BRAND CONCEPTS + REVISIONS: Once the mood board is approved your design concepts will begin. You will receive three [3] original design concepts to choose from. After choosing two rounds of revisions are included with your main logo. If you request additional concepts or revisions, you will be billed separately at $100 each. [additional logo variables include one round of revisions].

FINAL DELIVERABLES: Your final files will be delivered as an easily downloadable zip file. High res and web resolution .png files will be provided for your final logo [including .eps]. Additional file types can be purchased for an small fee. Font recommendations and CMYK/HEX color palettes will be provided along with your style board.

WHEN WILL MY PACKAGE BE DELIVERED
All packages require us to work together to complete the project. You can expect your project to be completed in approximately two weeks from your start date as long as you provide the required information (style questionnaire and inspiration). Note: Turnaround times can be delayed if you delay the return of the style questionnaire as the design process will not begin until it is received. 


Ready to Get Started?

The first step to a solid online presence is to create a brand identity to showcase you, your business and your products and services. 

Are you ready to leverage the internet to grow and advance your business?

Call (205) 242-1742 today for your FREE, no-obligation consultation!

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Tuscaloosa Web Design firm specializing in Web Development, Social Media Marketing, Internet Marketing, Search Engine Optimization, Programming, Branding, Logos, Print, Graphics, email marketing, promotional items and more.