An online business thrives and survives based on their traffic. The more traffic you have, the more potential customers you have. And the more customers you have…Yep! The more profits you’ll earn. However, you don’t always want to have to spend an arm and a leg to gain traffic. Here are seven cost-effective ways to increase traffic to your website.
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As a website owner you want to make sure your visitors are happy. Happy visitors stay on your website longer. They come back for repeat visits. And of course they buy from your website. When it comes to a website’s structure, there are two elements that can make or break your user experience.
#1 Quick load times There’s nothing that squashes a visitor’s happiness faster than not being able to load a website page. If the page doesn’t come up quickly, your visitor is gone. We’ve grown accustomed to instant gratification online. If your web page takes longer than a few seconds to load, you may miss out on valuable prospects and visitors. They won’t be happy while they’re waiting for your pages to load. An online business that ignores keywords and search phrases will surely struggle. The internet is based on information. That information is sorted and organized based on the topic or keywords that best describe the information. When you embrace keywords and search phrases, you’re better able to position your website competitively. Here’s why your keywords and search phrases matter.
A website generates two main types of visitors. There are the visitors that stop by and leave. They never return again. Then there are the visitors that stop by. They bookmark your site. They sign up for your opt-in list. They subscribe to your blog. These are the visitors you want. When you can motivate more new visitors to come back, you’re on your way to converting them to customers.
The majority of people do not make a purchase the first time they visit a website. A website has to earn their trust. It has to establish credibility, liking and authority. These are all buying triggers, and for most websites they’re earned over time. They key is to give them a reason to come back. Here are three ideas and strategies to give your visitors a reason to return. Credibility matters. Your website is the only connection your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when you can establish that you’re a credible company and resource, then you’re golden. Why? Because people buy from companies they trust. They recommend them to others. They become loyal customers and visitors.
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AuthorJulie Herndon Archives
August 2024
CategoriesAll Competition Digital Marketing Google Mobile Online Marketing SEO Social Media Website Website Wednesday |
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