One of the things you have to consider when you want to get into hosting webinars is whether or not to charge for your events. It's not as simple as saying yes, or no, for everyone. Before you can decide whether to charge or not to charge, you have to study the entire situation fully.

Define the Goal of the Webinar

When choosing whether or not to charge for webinar, it matters a great deal whether or not you are trying to collect business leads versus whether or not you want to make money from the webinar itself as your business. If you want to get more followers, friends, likes, and email subscribers so that you can market other products and or services, then you should do the event free. If you want teaching at webinars to be your main source of income, then you should charge.

Determine Your Budget

The technology needed to charge for a webinar sometimes is more expensive than hosting a free webinar on Google Hangouts On Air, so you'll need to figure out if the investment in a paid webinar is worth it to meet your goals or not. There are programs that you can use that make it simple to charge - for example GoToMeeting and also a system that works with Google Hangouts On Air called Webinars OnAir.

Links:
GoToMeeting - http://www.gotomeeting.com/
Google Hangouts On Air - https://plus.google.com/hangouts
Webinars OnAir - https://www.webinarsonair.com/

Choose Your Technology

Your budget and the technology available, along with the reason you are having the webinar, should help lead you to the decision about whether to charge for your event or not. Charging for a webinar is not necessary to earn money. You might even earn more over the long term by hosting free webinars, depending upon your goals.

Understand Your Audience

If you feel like you have a good enough topic and a large enough audience to charge for an event, first consider how charging for your webinar will affect registration and attendance. You will get fewer registrations for a paid event than a free one, but a higher percentage of people will show up to the paid even than the free event.

Consider Your Subject Matter

Does the audience really need to be at the live event for you to disseminate the information to them? Is the subject matter something that your audience needs to know now, or can they learn it over time? If it's an immediate thing that they need to know to use in their business, such as training, you might consider charging. If, instead your point of the webinar is to tell them about your products that they can buy over time, then you may want to offer it for free.

Who Are the Presenters?

Often, people are more than willing to pay to attend online events with big name speakers and movers and shakers within the niche. If you can attract that type of speaker who is a known expert, who is very sought after, and whom you have to pay to attend, then you'll want to charge. If this is a way for you and a few joint venture partners to get more subscribers and widen your audience, then you may want to offer your webinar free.

Decide If You Can Earn another Way

Make a list of all the ways in which you can earn money due to hosting a webinar, based on increasing your mailing list. You can charge for recordings, promote all your products and services to them using webinars as the free bait instead of eBooks and other works that you can now sell. Turning the tables and offering a free webinar versus a free product, is a strategy that has been shown to work.

Determine the Value of Registrations

Remember that for many types of webinar, the value is in the connection more than the attendance. This is especially true if the webinar is a way to bring them into your product funnel. Over a customer's lifetime, how much can you sell them? What is your conversion rate for your email lists? If you can answer these questions, you can determine the value of someone who registers for an event versus what you can charge for the event.

When you add up all the ways you can earn money and consider the goals of hosting a webinar, and balance that with the lifetime earning potential of each person on your mailing list, then you can choose whether to charge for a webinar or host it for free.

A key to selling your eBook to as many people as possible, besides the content inside, is to highly consider the price you will sell your eBook for. Don't just slap a price on the eBook without giving it some consideration. Take the time to do your due diligence before pricing your eBook.

To price your eBook right, think about all of the following:

Do Your Research

Look up what eBooks are selling for in your niche. Don't just look up their prices but find books that are actually selling by looking at the top 100 books as well as the ratings and reviews of the books being offered.

Know Your Commission Rate

If you are going to sell on Amazon or another seller, it's important to understand what you will earn after the platform takes their cut. There is a lot of information on Amazon about the Kindle's pricing structure that sells best and earns you the most commission. Less is not always best; the right price is best.

Consider Affiliates

If you are selling your eBook on your own platform with affiliates promoting it for you, consider a pricing structure that will be fair to the audience as well as encourage affiliates to want to promote your eBook to their audience.

How Advanced Is the Information

How long did you have to study this topic in order to be an expert enough to provide a book about the information? Can the information be found easily elsewhere? If not, you can likely command a much higher price for sought-out information that is hard to find.

Your Experience and Expertise

If you have a Doctorate degree and ten years of success in your niche, for instance, you can likely command a much higher price for your eBook than if you are relatively new to the subject.

What Your Audience Wants to Pay

Understanding who your audience is can help you know what they will pay, want to pay and can pay. If your audience consists of housewives and unemployed people, it will need to be priced lower than if your information is designed for the six-figure earner.

What Your Competition Is Charging

Go straight to your competition and buy some of their work. Not only will this help you understand what they are charging, but it will also help you know what they are actually providing and how you can do better. You can make your products better and fill the gaps that your competition is leaving at a price point either right below, the same or even more expensive if you're offering more.

How Large Your Following Is

Do you have a really large following? If so, you can actually risk offering your product at a lot lower price than if you have a smaller audience. Understanding the lifetime value of a customer, as well as how many people may purchase your book, can help you know where to price it to ensure maximum profit.

EBook readers are price sensitive and expect a lot for their money. If you ensure that you always under promise and over deliver, you'll rarely suffer from a return due to over pricing. If you do your research so you know where to price your eBook, you will not miss out on sales due to under or over pricing.

One of the many ways to market your eBook is to partner with eBook blogs. There are several to choose from such as Goodreads.com and Kindlenationdaily.com. These blogs allow you to get your book in front of more readers, get reviews, conduct research, join groups, create groups, and expand your author presence while connecting with people who are interested in your work and more. Here's how to maximize the use of these blogs to get yourself known as an author.

1. Create an Excellent Author Profile - Making your author profile stand out on eBook blogs is the first step to getting started with partnering with eBook blogs. Use a professional headshot. Even if you use a pen name, it's important to have a professional headshot that fits the personality you want your pen name persona to have.

2. Claim Your Books-- Some platforms let you claim your published book and in fact, you can't really join as an author if you don't have a published book already. Your book can be self-published or traditionally published so don't be put off by this. {If you've not published yet, you can get everything else situated first.|If you've not published yet, you can get everything else situated.}

3. Conduct Audience Research-- Using the platform to research your audience and poll how they feel about your work, or what type of work they 'd like to see from you, is an excellent use of eBook blogs.

4. Join and Participate in Groups-- Most of these types of blog have groups that you can participate in after joining them. The key is to be selective about which groups you join and ensure that you are an active participant in the groups.

5. Create Groups-- Once you have established yourself on the eBook blog, try your hand at creating your own group if one isn't already created that meets your needs. Otherwise participate and volunteer in groups that already exist.

6. Ask for and Collect Reviews by Others-- Once you have established yourself as a regular presence, it's okay to ask for others to review your work. Be sure to also return the favor and conduct some reviews of your own. {In fact, start with reviewing other people's work before asking.|Start with reviewing other people's work before asking.}

7. Use the Tools Available-- If the blog allows RSS feeds and other things like embedded video, use them. The more tools and features you use on any platform, the better and more active your account will look to others.

8. Form Strategic Alliances-- In each group you are part of there will be "movers and shakers" and those who get attention. Try to get to know these people better, especially if they are popular group owners. {Do not try to strong-arm your way in or think it'll happen overnight, though.|Do not try to strong-arm your way in or think it'll happen overnight.} They are used to new authors trying to get free promotions so first offer your own services, then seek to get more promotion through strategic alliances with others.

Partnering with eBook blogs can be a great step in getting known as a true author regardless of whether you publish traditionally or self-publish. No author, self-published or not, who doesn't have a following can sell enough books to make a living, and this is a good start toward that effort.

Digital eBooks have changed everything in the publishing world, but it's not that big of a surprise to online marketers who have been selling their information for years via PDF format. {But now, there are many different avenues in which you can promote your eBook, including the old PDF format as well as digital eBooks through Amazon's Kindle and other online book sellers.|Now, there are many different avenues in which you can promote your eBook, including the old PDF format as well as digital eBooks through Amazon's Kindle and other online book sellers.} In order to stand out from the crowd, your book has to be special.

Write the Book for a Particular Audience

Believe it or not, people who write novels for entertainment also have a particular audience for whom they write. If you are writing an informational book, you should be no different. Know who the audience is before you even think of a subject. {Then write your book directly to that audience based on a topic that they want to know more about.|Write your book directly to that audience based on a topic that they want to know more about.}

Format It Correctly

This might not seem like a big deal when it comes to selling, but getting good reviews will help you sell more books. And if your book looks wonky, you're not going to get a good review even if it's a great book. Start from the beginning with a properly formatted book with a well thought-out table of contents. Usually people can see the table of contents prior to buying your book, so keep that in mind as you name each chapter.

Get It Professionally Edited

It's really hard to edit your own writing. Find someone who can edit your book for you, if not two or three people. One person could read through the book for grammar issues, another could fact check, and yet another can ensure that your book is presented in a logical order. Editing prices vary but you can find people on Guru.com, Elance.com, and Fiverr.com.

Don't Skimp on Cover Design

One of the most important aspects of your book when you want to get someone to buy it, is the cover art. You don't want it to look like cheap clip art or "homemade" - you want your book cover art to look just as good as those put out by famous publishing houses. {Fortunately, if you're not talented in that way you can outsource this to professionals who will do a great job for not a lot of money.|If you're not talented in that way you can outsource this to professionals who will do a great job for not a lot of money.}

Create a Dedicated Sales Page

Even if you are selling your eBook on Amazon, it's important to create a dedicated sales page in order to get the word out about your eBook. The sales page will just link directly to the Amazon checkout instead of your own checkout page, but will serve the same purpose as it did prior to the Kindle publishing platform being available.

Design a Stand-Out Author's Page

On your website, your blog, the sales page, and the various author pages that are allowed on the publishing platforms, make sure that your author's page is excellent. Have a professional headshot taken, and get help crafting a profile and biography about yourself that attracts people to you and makes them want to buy from you.

Create a Well Thought-Out Book Description

Your book description should explain to the reader what is in the book, why you should be the one to write it and why they need to read it. On Amazon they currently allow for up to 4000 characters for your book details. Use them well.

Use Resources Wisely

Amazon offers some special considerations and marketing functions to authors who sign up for Kindle Select and choose to let Kindle offer their book exclusively for 90 days. During the period you'll get some free marketing options. It's a good idea to offer your book this way first to take advantage of these options.

Build Anticipation

Start marketing your book before you're done writing it. If you start out with an outline of what's going in the book, the name of the book, and other information, you can get your audience excited about the book before you've even finished writing it. Just stick to your writing schedule and be ready to meet your deadlines.

Create an EBook Trailer

While you're writing your book, you can create an eBook trailer with digital video to use in your marketing efforts. The trailer can go on your sales page, in email marketing, and on YouTube, as well as be pushed out to social media as the publishing date draws near.

Making your eBook stand out from the rest is just like making any product or service stand out. Be a little clearer, a little faster, and a little more compelling than the next guy and you'll be the one to make the sales.

Paid book reviews have been around for as long as books have been published. {But, the knowledge hasn't been public for quite as long.|The knowledge hasn't been public for quite as long.} {In fact, quite a few authors and publishers were quite embarrassed when the idea became very public due to "The Publishing Guru" Todd Rutherford publically talking about his six-figure business selling book reviews to authors.|Quite a few authors and publishers were quite embarrassed when the idea became very public due to "The Publishing Guru" Todd Rutherford publically talking about his six-figure business selling book reviews to authors.}

What Is a Literary Review?

Essentially, someone reads your book and then writes a review about it and publishes that review online, in newspapers and other places. The review should be true and if it's a good one the author can use it on their website, blog, and even on their book cover to sell more books. The review can give the author some "street cred" and make the person perusing the books the idea that someone else liked the book.

Should You Pay for Reviews?

Paying someone to provide a review is usually a bad idea. {However, it has been common practice for many years as mentioned previously.|It has been common practice for many years as mentioned previously.} It can be worth it to start book sales, but it can also be bad if people find out that the review was paid for - especially if you paid for a particularly positive review. Ensure that you use a well-respected review service if you go this route.

How Much Do They Cost?

You can pay upwards of 500 dollars for a book review from major book reviewers like Kirkus. {However, if you're going to pay for a review, make sure that you are paying people who will provide a real review, good or bad, to you - without prejudice due to being paid.|If you're going to pay for a review, make sure that you are paying people who will provide a real review, good or bad, to you - without prejudice due to being paid.} If you stick to well-known and respected reviewers you can overcome any stigma that may be attached to a paid review.

Kirkus link - https://www.kirkusreviews.com/author-services/indie/

Where Can I Find a Reviewer?

A quick Google Search will result in hundreds of people who will promise to review your book. {But first, try sending your manuscript to the people you 'd like to review your book, for free (or the cost of the book) to see if that can help you get some traction.|First, try sending your manuscript to the people you 'd like to review your book, for free (or the cost of the book) to see if that can help you get some traction.} Any website that markets to your audience is a good place to ask about doing a review. In addition, some of the author marketing websites like Goodreads.com might be a good place to find a reviewer.

Whether the review is worth the money or not is questionable. It really depends on your goals regarding your book. If you want to invest in multiple publicity services for your book that also include book reviews, it's worth a try if you want to outsource this aspect of book marketing. If your audience is particularly large it might be worth it to spend the money to kick off reader reviews.

If you have a lot of one-time projects that don't turn into long-term clients, it is important to look at how you are offering your services and marketing them. If your clients are happy with your work but don't contract with you long term, or often ask you to do one-off projects at the last minute, there may be something you can do in terms of your marketing plan to eliminate this issue.

Set the Tone for Not Taking Last-Minute One-Time Projects

When someone contacts you for a one-off project, it is important that you take it if it's something you do well and you have the time to do it. {However, you don't want to seem too eager to take one-time projects.|You don't want to seem too eager to take one-time projects.} You want to say something to the effect of, "normally I don't do one-time projects but this looks interesting so I will make an exception if my availability works with your timeline.".

Set Up Coaching Packages to Stay "In Line".

Once you deliver the one-time project, make sure to provide a call to action to offer your customer a chance to stay in line for future projects by setting up a monthly contract. Remind them about how fortunately you were to be able to do this project for them due to a cancellation or other reason for an opening in your schedule, and how that might not happen in the future. Give them a discount for purchasing a set monthly contract.

Under Promise and Over Deliver.

The truth is, if you do great work, are able to take charge and create a deliverable that blows your client's mind, you are very likely to end up with a long-term contract with that client. {However, you might need to take some extra steps to get there.|You might need to take some extra steps to get there.}

Interview Clients to Determine Future Needs.

When talking to the client about their one-time project, be sure to talk to them about their entire business. Ask leading questions that encourage them to discuss with you the type of projects that they do on a regular basis so that you can figure out their future needs.

Focus on Building Relationships.

Remember that every client is more than a paycheck. Every client is also a human being who likely values relationships over the work. It's up to you to figure out how to build that relationship so that they want to call on you every time they have a project within your niche to complete, and where they trust your advice enough to have ongoing projects for you on a monthly basis.

Identify What You Can Do to Fill Future Needs.

After your interview, and while working on the one-time project, think about how you can pitch them a contract that answers their future needs in a way that you are the one who is doing all the projects and they don't hire someone else at the last minute, or worse, ask you to fix someone else's mistakes.

Make Them an Offer They Can't Refuse.

When you finish the one-time project, it's time to make them an offer they can't refuse by letting them know the things you identified that they need done on a regular basis that your firm can handle. Send them a proposal and ask for an answer.

Follow Up.

People get really busy and they mean to follow up but they just get tied up in their work. Just because someone doesn't get back to you right away doesn't mean they don't want to work with you; it may mean that they simply got busy. You need to follow up with them to offer to take that work off their plate to free up their time.

Remember to focus all your correspondence with the client on what you can do to make their lives easier, make their business run smoother, help them avoid problems and so forth. It's all about them, not you. If they get that from their interactions with you, they are very likely to hire you for a long-term contract. {But, you must ask for it.|You must ask for it.}

It sometimes seems like everyone has decided to become a contractor and every day your competition grows stronger. {But, the truth is, competition is good.|The truth is, competition is good.} The more competition you have, the more opportunity you have to prove your worth. Because the more competition, the more your services are in demand.

Understand Your Audience.

Laser focus on who exactly your ideal client is by getting to know your audience better. What problems do they have and how can you solve them? Can you create a typical audience persona that you direct all marketing toward? If not, you need to work on understanding your audience better.

Establish Yourself as an Expert.

When there are a lot of contractors doing what you do, the best way to set yourself apart is to become an expert. They say it can take seven years of reading about your topic one hour per day to become an expert. You can move that forward exponentially by studying, interviewing, writing and publishing as often as possible to escalate yourself as an expert.

Be a Problem Solver.

When you are a contractor, first and foremost you must be a problem solver for your audience. Whoever your ideal client is, they have problems. You have the answers to the problems, and you need to let them know you have those answers.

Differentiate Yourself.

Study your competition, buy what they're selling, read their blogs, listen to their interviews, join their email lists-- steep yourself in your competition so that you can identify gaps in their coverage that you can fill, making yourself that much better and different.

Be Your Own Best Client.

Whatever you say you can do well for your clients, you need to be doing well for yourself too. That can be difficult at times, especially if you've filled your client roster, but if you have not filled it, use that time to perform the work for yourself as if you're a client.

Create a Cohesive Brand via Your Online Presence.

From your website to your social media accounts and beyond, you need to create a cohesive online presence so that when someone sees your picture, your name, or your words they know exactly who you are and who they are dealing with.

Create a Professional Website.

If you aren't a web designer or can't figure out how to use WordPress on your own, get some help. You can get a very professional website and blog designed for less than $1,000 dollars today. If you can't afford that, today there are very good website builders that allow you to create a very professional-looking site inexpensively, sometimes for a small monthly fee.

Investing in your business automatically creates a professional appearance that can't be matched by cheap amateur-looking websites.

Have a Professional Logo Designed.

You can use a graphic designer to help you design a logo for your business, or at least a professional header for your websites to use as a button on other websites and social media sites. If you can not afford too much expense, look through Fiverr.com to find someone who has good recommendations to design something for you.

Blog Regularly.

An important aspect of standing out is to create content regularly for your blog, then promote it onto social media and through your email list. Content can help you become known in your niche and it needs to be put out there on a regular basis.

Establish an Active Email List.

Many contractors and service providers do not maintain well populated or used email lists, so that is a wide-open spot where can truly stand out in the sea of contractors that exist. Incentivize people to sign up for your list, add clients to a special insider's list, and remember to market to them on a regular basis.

Standing out is not difficult when you realize that most people are really bad at it. There may be a lot of contractors but few have the gumption and follow through behind them that you do. No one can do what you do in the way you do it.

How to Grow Your Business with a Live Event


The main point of events that are designed to grow your business is to get more email list subscribers. Just like giving away a free eBook, eReport, or white paper can increase your list, so can live events. {But often, live events attract a lot more people a lot faster than promoting a free PDF file.|Often, live events attract a lot more people a lot faster than promoting a free PDF file.}

The reason is that live events are thought of as a lot more personal in nature, giving the audience a chance to interact with the movers and shakers within your niche, to hobnob with the experts, and to get personal attention. Somehow live events are just a lot more effective and personal than a PDF report.

1. Hosting Teleseminars and Webinars - You can literally reach hundreds of people at one time with a live teleseminar or webinar, all while you're sitting in your home or even a hotel room at the beach. You can host them free, or for a fee; it's up to you and depends on your goals. To expand your reach, highly consider free.

2. Join with Others-- Joint venture partnerships for events work very well because the more experts on the panel who will present, the less work it is for you. And you can all take advantage of the power of marketing through each other's lists.

3. Give It Away Free-- This is mentioned above, but important enough to bring up again. Hosting a free event will get more registrants than hosting a paid event, which means more people on your email list. Your email list is the best place to market to them over time but since it usually takes time to convert people, this is a great start.

4. Collect Registrants' Information-- For every event, require at least an email address with a double opt-in form so that you can send them other information about your products and services. Most people will be fine with at least providing a first name and email, but don't make them jump through too many hoops. You can always collect more information later.

5. Demonstrate Your Products or Services-- Use a live event to demonstrate how your products and/or services solve problems for your audience. If you can show them by using case studies, and actual demonstrations of how your system/product/service works, you'll get more believers who are willing to spend money.

6. Teach Your Audience Something-- If you have a coaching practice, a great way to attract more clients is to actually teach your audience something, at least a taste of a larger service. {For instance, if you're a web designer, you can teach your audience how easy it is to use WordPress for designing interactive websites.|If you're a web designer, you can teach your audience how easy it is to use WordPress for designing interactive websites.} Believe it or not, many people will choose to hire you instead of doing it themselves - even if you teach them how to do it.

7. Preview Higher Priced Events-- Let's say you're having a live, in-person event in Vegas. A webinar or teleseminar is a great way to give the audience a taste of what they'll get at the event and meet the people who are going to be speaking at the event.

8. Expand Credibility-- Interview experts, current and former clients/customers live on the air to help expand your credibility with your audience. When they meet people that you've helped, they'll be more likely to trust you when it comes time to purchase a product or service from you.

9. Replay Events-- What's really great about live events is that you can record them and then reuse and replay them. That means you work once, and then put that work that you did once to use many times over.

Growing your business with live events is a very effective way to increase your reach, establish credibility and to earn new business, as well as get long-term business from people who are already fans of yours. Thankfully, with easy-to-use technology like Instant Teleseminar and Webinars OnAir, it's simple to put together a successful event.

Links:
Instant Teleseminar - http://instantteleseminar.com/
Webinars OnAir - https://www.webinarsonair.com/

Press releases are inexpensive ways to get the word out about your business and build your brand, but you can make each press release stretch further if you have a plan outside of random distribution. Instead, figure out exactly who you want to see it, target the words toward your audience and make it easy for the press to find you. {Then, ensure that your press release includes thought behind it.|Ensure that your press release includes thought behind it.} Here's how to get more value out of your press releases.

1. Add Important Links-- While most links for online press releases are no follow, still include a link or two to your website and the product or event announcement on your website.

2. Craft Compelling Headlines-- Your headline should evoke curiosity from the reader by answering a question that has been burning for the audience.

3. Repost It on Your Website-- A press release is more content for your website. Release it first on your own site, then send it to your connections.

4. Build Relationships-- Use press releases to build relationships with your audience and journalists by respecting what your audience wants to know and how the journalist wants to learn it.

5. Time It Right-- Depending on your niche, you'll want to send the press release at the right time to get the most readers.

6. Send to the Right People-- Don't just blanket press rooms with your release; instead be laser targeted with who gets the release so that you don't get known as a PR spammer.

7. Include a Photo-- By including a photo of yourself, or the product in question, you'll be more likely to get the release read.

8. Include a Video-- Have you produced a video that explains your product or has a sound bite that the press can use? The awesome thing about digital press releases is that they can include videos or links to videos, providing more information for the press.

9. Include Keywords-- Using keywords is important in headlines, subtitles and bullets. Be careful about creating keyworded links because you want don't want the press release to be stuffed, but you do want to use keywords strategically so that the search engines pick it up.

10. Include an Important Story-- The words inside your press release matter; the story must be important and compelling enough to get readers to not only read but to act on what they read.

11. Share and Ask for Shares-- When you distribute a press release, share it with everyone and ask them to share it too. Don't just rely on the press connections or the PR firm you use if you hire one.

Press releases are good for SEO, building relationships, proving expertise and more. They are also good for announcing new products, events and grand openings. {But, you have to get in the practice of writing them and distributing them for them to work.|You have to get in the practice of writing them and distributing them for them to work.}

Even if all you have is one hour a day, you can do a lot to increase traffic to your website The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that.

Many things on this list will not even take you an hour. If you start at the top of the list and work your way down the list over a day or two, spending one hour each day, you can dramatically increase your website traffic.

1. Add "alt" tags to images on your website.

2. Add a plugin like Inline Tweet Sharer
Link - https://wordpress.org/plugins/inline-tweet-sharer/

3. Add an online forum

4. Add deep links to more content on blog posts

5. Add links to your website to all autoresponder series

6. Add one email to your autoresponder series

7. Add one resource to your website

8. Add to the FAQ on your website

9. Add Your blog to iTunes and Amazon

10. Answer comments on your blog

11. Ask for shares, tweets and likes

12. Build a sitemap

13. Comment on other people's blog posts

14. Create and run a Facebook advertisement

15. Create a cheat sheet for your audience to use

16. Create a Gravatar account
Link - https://en.gravatar.com/

17. Create a poll on Facebook

18. Create a SlideShow.net out of an old blog post

19. Create and send out a press release

20. Create your own blogging network

21. Curate other people's content on a topic of interest

22. Curate someone else's content surrounding one topic

23. Develop a blog tour

24. Ensure that your site is responsive

25. Highlight and organize old blog posts surrounding a particular topic

26. Host a teleseminar

27. Host a webinar

28. Improve META descriptions on your website

29. Interview a client or customer

30. Interview an important person in your niche

31. Join a syndication network

32. Offer a free eBook to your audience

33. Open up comments on your blog

34. Organize a targeted pin board on Pinterest

35. Participate in online forums

36. Personalize your 404 error page

37. Promote your content on social media

38. Publish your RSS feed

39. Send out a breaking news story

40. Send out a newsletter

41. Share influencers' content with your audience

42. Share, tweet, like

43. Start a sponsored content feed on LinkedIn

44. Start an expert panel series

45. Submit a guest blog post for publication

46. Tie a holiday into your promotions

47. Transcribe interviews to text

48. Turn a fact-based data driven blog post into an infographic

49. Turn an old blog post into a short video

50. Update an old blog post with new information

51. Update any social media site profile

52. Update images on your website

53. Update your Facebook page profile

54. Update your Google Plus profile

55. Update your Pinterest profile

56. Update your profile on LinkedIn

57. Use Canva.com to grab a quote to share on social media

58. Use screenshots to make a how to guide

59. Write and publish a new blog post on your website

60. Write one page of your next book

When it comes down to it, you will need to promote and distribute all the content that you create in order to make the most of it. Getting more traffic to your website is as easy as increasing the amount of content that you produce, as well as the amount of promoting that you do for that content. Create, distribute, promote and repeat should be your mantra.