 All businesses have one united goal when it comes to their website; and that is to convert visitors into customers. You spend so much time coming up with strategies and techniques to draw in as much traffic as you can to your site, but it’s all pointless if your actual site isn’t fully ready to turn those visitors into revenue.
Below you’ll find 5 of the best tips for converting more website visitors into customers.
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 When you’re trying to make your website stand out, it’s logical to think that a complex, visually pleasing design is what you should be aiming for. After all, what else grabs your attention more than a flashy, intricate animation? However, studies have actually shown that simplicity is favored much more than flashy designs. Therefore, if you’re looking to create a site that really pleases your visitors, keeping it simple is key.
 Content is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work.
Here, you’ll learn 3 tips for writing web content that converts.  How often do you add fresh, unique content to your website? If the answer is ‘not very’ you could be missing out on a lot of potential leads, sales and revenue. Over the past few years, content marketing advice has changed dramatically. These days, quality is much more important than quantity. However, this can be somewhat misleading.
 If your company website is not mobile-ready, more than likely, you've been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it's a truly frustrating experience.
Most of these searchers move on to your competitors' websites and never return to yours. So as you can guess, these are lost leads.  Your website is your biggest advertising platform online; so it needs to be designed “perfectly” to fit the needs of your customer base. While there are some great, free web design templates out there, if you’re looking to give your business a professional look that truly caters to your audience, it is advisable to hire a professional web designer.
 Is your website 100% secure? If not, it could have seriously negative consequences on both you and your customers. Like many business owners, you may not even realize that your site is vulnerable. Whether you have created the website yourself or hired somebody else to do it for you, mistakes could easily have been made that have left the site insecure.
 When you’re trying to make your website stand out, it’s logical to think that a complex, visually pleasing design is what you should be aiming for. After all, what else grabs your attention more than a flashy, intricate animation? However, studies have actually shown that simplicity is favored much more than flashy designs. Therefore, if you’re looking to create a site that really pleases your visitors, keeping it simple is key.
 If you’re looking to really boost the effectiveness of your website, testimonials and reviews can go a long way to help. More and more businesses are starting to realize just how much of an impact customer opinion can have on sales and popularity. Below you’ll discover why reviews and testimonials really matter.
6/14/2016 1 Comment 4 Vital Website Content Tips A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied with aesthetics and have a keen eye for design, but not nearly as much concern and dedication is invested in the content.
While design is quite important, as it sets the tone and highlights the professionalism of your brand, it is paramount that your content gets at least an equal amount of attention. Written content reigns supreme when it comes to your brand. It is the most difficult aspect of your website to flesh out, and can sometimes be an overwhelming undertaking. Here are some ways in which content makes the biggest difference. |
AuthorJulie Herndon Archives
December 2017
CategoriesAll Competition Digital Marketing Google Mobile Online Marketing SEO Social Media Website Website Wednesday |
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