 Is your website 100% secure? If not, it could have seriously negative consequences on both you and your customers. Like many business owners, you may not even realize that your site is vulnerable. Whether you have created the website yourself or hired somebody else to do it for you, mistakes could easily have been made that have left the site insecure.
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 Usually when you hear that you have received a “citation” it is a bad thing, but in the online marketing world, the opposite is true. If you own a business and you have heard of or read about citations, you may have been confused about exactly what they are.
 When you’re trying to make your website stand out, it’s logical to think that a complex, visually pleasing design is what you should be aiming for. After all, what else grabs your attention more than a flashy, intricate animation? However, studies have actually shown that simplicity is favored much more than flashy designs. Therefore, if you’re looking to create a site that really pleases your visitors, keeping it simple is key.
 Every business owner feels overwhelmed at some point in time; especially when it comes to Online Marketing. This emotion can result in a number of negative consequences that can hinder success. This article will provide valuable insight into why becoming overwhelmed can ruin your online marketing efforts if you’re not careful.
 If you’re looking to really boost the effectiveness of your website, testimonials and reviews can go a long way to help. More and more businesses are starting to realize just how much of an impact customer opinion can have on sales and popularity. Below you’ll discover why reviews and testimonials really matter.
6/14/2016 1 Comment 4 Vital Website Content Tips A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied with aesthetics and have a keen eye for design, but not nearly as much concern and dedication is invested in the content.
While design is quite important, as it sets the tone and highlights the professionalism of your brand, it is paramount that your content gets at least an equal amount of attention. Written content reigns supreme when it comes to your brand. It is the most difficult aspect of your website to flesh out, and can sometimes be an overwhelming undertaking. Here are some ways in which content makes the biggest difference.  When was the last time you updated your website? Chances are, if it is more than a year old, it could now use a little update. There are all kinds of reasons why a change may be required. Whether it’s to keep up with new technology, make adjustments to the products and services you are offering or simply to boost your SEO marketing results; sometimes an update is essential to maintaining a positive, strong online presence. If you’re unsure whether your site is now outdated, below you’ll discover some of the top signs that an update is long overdue.
 Even if your business has an established customer base, the only way to continue to grow your business is by keeping your customers interested and happy.
These happy customers, in turn, produce more customers by way of positive reviews and word of mouth recommendations - not to mention feeding your bottom line with their repeat business. If you want to build and maintain customer relationships, try these 4 valuable customer retention strategies.  One of the biggest challenges you face with your business website is getting visitors to get further than the homepage. It takes just a matter of seconds for them to decide whether or not they want to stay on your site. Even then, they might not even make it to the end of the homepage. So what’s the solution? Simple – create a homepage that converts!
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AuthorJulie Herndon Archives
August 2024
CategoriesAll Competition Digital Marketing Google Mobile Online Marketing SEO Social Media Website Website Wednesday |
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