The key to website marketing success is search engine optimization, or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services.
While there are many ways to enhance the SEO of your website, it is important to note that social signals are an important piece of the puzzle.
Why Online Marketing is a Solid Investment Today
Online marketing, also known as “eMarketing, Digital Marketing, Internet Marketing,” as well as other terms translates into “advertising online or on the web.”
There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment.
Think about the people and companies you buy from. You buy from people and companies you like. You buy from people and companies that represent credibility and authority. You buy from people and companies who have created a strong image in your mind.
Your customers buy for the same reasons. They buy from companies that have a strong online brand. Here are five strategies to establish a strong online brand:
Have you ever heard the phrase “the money is in the list?” Probably; it’s a common phrase. It’s also true. Your list is your connection to hundreds if not thousands of people who are interested in your products or services. They’re qualified leads. As a business owner, these are the people you want to talk to. However, finding those people can be a challenge. Here’s how to implement a successful lead generation campaign.
An SEO boost can be invigorating both for your profits and also for your mindset. It’s an accomplishment that can have a serious impact on your business. Here are seven ways to give your website an SEO boost.
An online business thrives and survives based on their traffic. The more traffic you have, the more potential customers you have. And the more customers you have…Yep! The more profits you’ll earn. However, you don’t always want to have to spend an arm and a leg to gain traffic. Here are seven cost-effective ways to increase traffic to your website.
An online business that ignores keywords and search phrases will surely struggle. The internet is based on information. That information is sorted and organized based on the topic or keywords that best describe the information. When you embrace keywords and search phrases, you’re better able to position your website competitively. Here’s why your keywords and search phrases matter.
Keywords are an important aspect of website success. Choose them wisely. Research them carefully. Position them strategically. When you’ve taken the steps to plan and implement a keyword development strategy, you’re on your way to a website that sells. Here are seven questions to ask yourself as you’re creating and implementing your plan.
Question #1 What keywords and keyword phrases does your target audience use to find information?
Your audience and prospects are looking for your information. Your job is to determine what keywords they’re using to look for you. Once you’ve uncovered the low supply high demand keywords, you can position them strategically in your content and on your website.
Testing is one of the most overlooked business tasks. Without testing, you cannot know what tactics and actions are most profitable. Testing tells you which headline works best. It tells you which ad delivers targeted traffic. Testing tells you what your prospect’s priorities are. It tells you where to place you most important information on your website. In fact, testing can tell you just about anything you want to know.
The great news is that there are some truly amazing tools and services. They enable you to test many things before you implement them. You can also test your competitors’ sites using these same tools. This means you can learn what they do well and where you can improve.
Search engines matter. They send traffic to your website. Use them well and they send very targeted traffic to your website. Targeted traffic turns into customers and repeat visitors. This means it’s not only where you're placed on the search engine rankings, but the keywords you use as well. You want to make sure you’re attracting targeted traffic to your site.
The world of search engine optimization and keyword development can feel overwhelming. It seems there’s a lot of information to learn, know and use. However, when you drill down, it’s actually quite simple. You want to optimize your website for a few primary keywords. These keywords ideally will have an acceptable amount of demand and supply. They’ll also be keywords that your audience is likely to use to find your information.
Then you optimize your pages for those keywords. You also choose some secondary keywords to support the primary ones. These may be keywords with less demand and less supply. However, they’re still keywords your audience is using to find your information.
How do you use these keywords? Content, content, content. Content gives the search engine spiders something to index. It also provides material that others may link to. This is an important part of SEO.
300 Towncenter Blvd. Ste. B
Tuscaloosa, AL 35406
P.O. Box 71415
Tuscaloosa, AL 35407
Office: (205) 242-1742
Fax: (205) 737-7034
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Website by Axcess Web Technologies
Website by Axcess Web Technologies