Does your website have a clear GOAL? Or is it just something that was thrown together real quick so you could cross it off your list? Well here's the truth... It is essential for you to have a clear goal for your site so that you can target the right audience.
Think about who your products/services are for. Who is your audience? And don’t cheat by saying “everyone”! Once you define specifically who you are trying to reach, then you can create a website that’s targeted to their needs. Tailoring your website for you target audience (and not trying to appeal to everyone) will make your site more successful at doing its job!
So don't neglect it... embrace it! NEED HELP designing a successful website? Defining your target audience? Or maybe you are looking for a redesign? That’s where we can help.
We help small businesses like you increase your sales through online visibility every single day--- everything from branding to SEO! Shoot me an email at email@example.com or call (205) 242-1742 for a free consultation!
Do you think of your website as secondary to your marketing strategy... so you just threw a site up on the web to cross off a to-do? Well here's the truth! It is essential for advertising – It’s almost impossible to market a business online without a website.
When you create blogs, guest posts or set up a social media marketing campaign, it is important to have links back to your website so consumers can learn more about your company, products, and services.
Your site is also essential in terms of appearing high up on search engine rankings. Provided you use SEO correctly, search engines such as Google will ensure your site is easy to find. So if you’re looking to attract new customers (and let’s face it, which business isn’t?), having a fully-functioning, customer-focused website is going to prove critical to your success.
So don't neglect it... embrace it! NEED HELP designing a fresh, elegant, and balanced site? Looking for a redesign? That’s where we can help. We speak fluent "marketing" and we can help you increase your sales through online visibility--- everything from branding to SEO! Shoot me an email at firstname.lastname@example.org for a free consultation!
Making your content too ‘salesy’ will definitely slow visitors down when it comes to contacting or doing business with you. This is a mistake that is especially easy to make on the landing page of your site. Yes, you want to establish your business as one of the leaders in the industry. However, if you try to force how great you are onto your potential customers, it can send out the opposite message.
A good business doesn’t need to overly sell its products and services. By all means, mention that you’re one of the leading businesses in the industry, but beware of using overly enthusiastic words such as ‘incredible’ and ‘awesome’ when describing your company. You should also avoid making claims that sound too good to be true. Focus on content that is going to be valuable to your visitors, rather than empty promises.
NEED HELP designing a fresh, elegant, and balanced site? Looking for a redesign? That’s where we can help. We speak fluent "marketing" and we can help you increase your sales through online visibility--- everything from branding to SEO! Shoot me an email at email@example.com or call (205) 242-1742 for a free consultation!
Your tip for the day: Have a Contact Form 📝
What do you want people to do when they’re at your site and they have a question? You might already have a FAQ page (hopefully you do), but what if the answer to a visitor’s question isn’t on that page? Ideally, you want your visitor to be able to reach out and ask their question. This keeps them engaged and connected to your business.
To make this happen, it has to be easy for them to contact you. One of the simplest ways to accomplish this is to have a contact form or an inquiry form on your site. They enter their email address, subject line, and ask their question. You or your customer service assistant receives the message and can promptly respond.
NEED HELP adding a contact form to your website? Looking for a redesign? I can help! Shoot me an email at firstname.lastname@example.org or call (205) 242-1742 for a free consultation!
300 Towncenter Blvd. Ste. B
Tuscaloosa, AL 35406
P.O. Box 71415
Tuscaloosa, AL 35407
Office: (205) 242-1742
Fax: (205) 737-7034
Locally Owned and Operated
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Website by Axcess Web Technologies
Website by Axcess Web Technologies