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8/6/2017 0 Comments Is Your Content Too Salesy? Making your content too ‘salesy’ will definitely slow visitors down when it comes to contacting or doing business with you. This is a mistake that is especially easy to make on the landing page of your site. Yes, you want to establish your business as one of the leaders in the industry. However, if you try to force how great you are onto your potential customers, it can send out the opposite message.
A good business doesn’t need to overly sell its products and services. By all means, mention that you’re one of the leading businesses in the industry, but beware of using overly enthusiastic words such as ‘incredible’ and ‘awesome’ when describing your company. You should also avoid making claims that sound too good to be true. Focus on content that is going to be valuable to your visitors, rather than empty promises. NEED HELP designing a fresh, elegant, and balanced site? Looking for a redesign? That’s where we can help. We speak fluent "marketing" and we can help you increase your sales through online visibility--- everything from branding to SEO! Shoot me an email at [email protected] or call (205) 242-1742 for a free consultation!
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 Your tip for the day: Have a Contact Form 📝
What do you want people to do when they’re at your site and they have a question? You might already have a FAQ page (hopefully you do), but what if the answer to a visitor’s question isn’t on that page? Ideally, you want your visitor to be able to reach out and ask their question. This keeps them engaged and connected to your business. To make this happen, it has to be easy for them to contact you. One of the simplest ways to accomplish this is to have a contact form or an inquiry form on your site. They enter their email address, subject line, and ask their question. You or your customer service assistant receives the message and can promptly respond. . NEED HELP adding a contact form to your website? Looking for a redesign? I can help! Shoot me an email at [email protected] or call (205) 242-1742 for a free consultation! 7/26/2017 1 Comment SEO is "Really" Important Tip of the day: Don't lose new business...
Get your site optimized ✅ SEO (Search Engine Optimization) is a strategy and toolbox of tactics that drive organic 🔎SEARCH traffic to your website. Things like linking, keywords, content, social media and more go into SEO and it's not something most small business owners have time to learn or implement on their own. Yet, SEO is become increasingly important... You can have the most beautiful, easy to navigate site on the web with far superior products, but if search engines aren't returning your site ahead of your competitors in the search results, you are likely losing VALUABLE business to your competitors. NEED HELP with search engine optimization? Want to bring your business to the first few returns of a Google search? I can help! Shoot me an email at [email protected] or call (205) 242-1742 for a free consultation! 7/16/2017 0 Comments Does Your Website Stand Out? Why try to fit in when you were born to stand out? When choosing a main image for your site, stock photos may seem like a great idea. They’re often free and come with a very professional looking design. However, if you take the very popular ‘model office worker’ image for example, it gives a more automated, impersonal feel.
Customers want to personally connect with you. That means they want to see real people and something that is personally connected to your company. So generic images are a definite no-no. You don’t have to be incredibly skilled with digital design to offer realistic images; though obviously that would help. Instead, you can simply take pictures of your store, your staff and your customers and add those to the various pages on your website. NEED HELP designing a website that is a true reflection of you? Looking for a redesign? That’s where we can help. We speak fluent "marketing" and we can help you increase your sales through online visibility--- everything from branding to SEO! Shoot me an email at [email protected] for a free consultation!  If you’re new to using the internet for business, you’ll quickly discover the key to good advertising these days is through video format. Therefore, it would clearly make sense to add a video or two to your website wouldn’t it?
Well a video could certainly help, but there’s one key thing you need to avoid if you do want to add multimedia style content to your site. That is, you should make sure it is not set to play automatically. It’s very annoying for your visitors, especially if they were expecting a quiet browsing session and they are suddenly hit with a loud, automated video. If the mute or stop button is also hard to find, they will end up simply clicking off your site. So if you do want to add multimedia, make sure it’s not forced on your visitors and it will only play if they ask it to. NEED HELP designing a fresh, elegant, and balanced site? Looking for a redesign? That’s where we can help. We speak fluent "marketing" and we can help you increase your sales through online visibility--- everything from branding to SEO! Shoot me an email at [email protected] for a free consultation!  The number one goal of a good website should be to give your company a professional, trustworthy image – From a customer’s point of view, a business without a website these days is one that cannot be trusted.
Having a site establishes your brand, showing customers and clients that you are up to date, relevant and professional. It’s your chance to tell people more about your company and build up an authoritative stance in your industry. Equally important, just “having a website” is not enough to attract leads and convert more online leads. Again, if you have a website, but it’s unprofessional, outdated, and provides no real valuable content for visitors, it’s really an expense instead of the marketing tool it was meant to be. NEED HELP designing a fresh, elegant, and balanced site? Looking for a redesign? That’s where we can help. We speak fluent "marketing" and we can help you increase your sales through online visibility--- everything from branding to SEO! Shoot me an email at [email protected] or call (205) 242-1742 for a free consultation!
 Does your website integrate your social media efforts? You’re active on social media right? Did you know that you can add social media functionality into your website? Social media widgets can invite people to join you on your chosen sites. Social media widgets can also display your activity on your favorite sites. For example, if you have a Pinterest account you can add a Pinterest widget to your site and display your latest pins. COOL, huh?!? NEED HELP integrating social media into your website? Want to increase sales through online visibility? I can help with everything from branding to SEO! Shoot me an email at [email protected] or call (205) 242-1742 for a free consultation!
 Is your website giving you and your company a professional, trustworthy image???
From a customer’s point of view, a business without a website these days is one that cannot be trusted. Having a site establishes your brand, showing customers and clients that you are up to date, relevant and professional. It’s your chance to tell people more about your company and build up an authoritative stance in your industry. Equally important, just “having a website” is not enough to attract leads and convert more online leads. Again, if you have a website, but it’s unprofessional, outdated, and provides no real valuable content for visitors, it’s really an expense instead of the marketing tool it was meant to be. NEED HELP getting your website in shape? Want to increase sales through online visibility? I can help with everything from branding to SEO! Shoot me an email at [email protected] or call (205) 242-1742 for a free consultation!
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AuthorJulie Herndon Archives
August 2024
CategoriesAll Competition Digital Marketing Google Mobile Online Marketing SEO Social Media Website Website Wednesday |
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