Is Your Content Too Salesy?

Making your content too ‘salesy’ will definitely slow visitors down when it comes to contacting or doing business with you. This is a mistake that is especially easy to make on the landing page of your site. Yes, you want to establish your business as one of the leaders in the industry. However, if you try to force how great you are onto your potential customers, it can send out the opposite message.

A good business doesn’t need to overly sell its products and services. By all means, mention that you’re one of the leading businesses in the industry, but beware of using overly enthusiastic words such as ‘incredible’ and ‘awesome’ when describing your company. You should also avoid making claims that sound too good to be true. Focus on content that is going to be valuable to your visitors, rather than empty promises.

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