5/21/2015 1 Comment Do I Need A Website or A Blog?If you are developing a website for your business you may be wondering which is the best choice – website or blog. The answer isn’t as difficult as you may think. Here’s how to make the right choice for you and your business goals. #1 Business model and purpose Yes, both websites and blogs, can support just about any type of business model. If your business model relies on the publishing of timely information, then a blog is likely better. However, if your business is meant to sell a product or service, then a website may be a better choice. #2 Maintenance and time How much time do you have to devote to the upkeep and maintenance of your business? A blog still relies on consistently publishing content. Despite contrary “rules” about blogging, you don’t have to blog every day or several times a day. However, people who subscribe to blogs do expect regular updates of new content. You can schedule your posts but it does require a bit more maintenance on your end. A website can be left alone for a month or two without any issues. #3 Personality and ease of use Some of your decision will be based on your personality. What format do you prefer to use? A blog is very easy to update and utilize. You may need help to find, install and set up the right plug-ins. You may also need help customizing a theme or adding a custom header. However, by and large blogs are very easy to use. Websites can be trickier for some. That being said, many website developers and design software make the user interface quite simple. You can modify pages and add content without needing to learn or understand a design language. #4 Goals Quite often a blog and a website work well together. A website sells. A blog drives traffic and brands the business. A blog can speak to a niche within your niche. For example, General Motors has a main website. They also have a blog that is basically car talk. It’s for car enthusiasts and its run by a head honcho at GM. He loves cars. The blog helps brand General Motors and it connects prospects and customers to the business. It builds a community. Before you make a decision about whether a blog or a website is right for you, consider these points. What’s the purpose of your site? What will offer the best customer experience? What will be easiest for you to use and maintain? Finally, what will best help you achieve your goals? To your success!
1 Comment
Maximillian Heth
7/12/2017 03:22:12 pm
In the interests of cutting down on the amount of online crap that's spawned into existence, it's worth playing devil's advocate by suggesting that people may not always need a website for their business to be successful.
Reply
Leave a Reply. |
AuthorJulie Herndon Archives
August 2024
CategoriesAll Competition Digital Marketing Google Mobile Online Marketing SEO Social Media Website Website Wednesday |
Contact Us
Tuscaloosa, AL 35407
Office: (205) 242-1742 Fax: (205) 737-7034 |
Locally Owned and Operated
|
What Our Customers Say...
|
Copyright 2004 - 2025 Axcess Web Technologies | All Rights Reserved | Privacy Policy
Website by Axcess Web Technologies
Website by Axcess Web Technologies